Is it possible to have a demand for a hamburger restaurant in a place where there are only vegetarians? Even if this restaurant has its unique taste?
No! But why?
There is no doubt that the location of the restaurant is not appropriate. Business Owner must ask himself before establishing his own restaurant, who is going to be interested in the quality of the food I would serve?
Perhaps the reason you are reading this is that you are having difficulty reaching your target audience although you spend a lot of your budget on your sponsored ads.
In this article, we will present the most important tips that will help you reach your target audience away from incurring the cost of sponsored ads:
Define your Target Audience using Google Analytics:
Google Analytics can provide you with the general demographics of your audience to help you get started. This data can help you reduce the cost of your ads on social media and provide you with the following information:
- Age of target audience.
- Geographical location.
- Their interest.
- The most active social networks.
Certainly, at first you will face difficulty reaching and building your audience. However, tools such as HASHATIT can help you reach Hashtags that suit the quality of the product you want to promote. Additionally, it gives you an idea of the type of audience that shares and engages with such Hashtags.
To avoid any misuse of Hashtags, we present the following tips:
- Keep your Hashtags short.
- Insert Hashtags in the body of your post. Everybody thinks that you can use Hashtags at the end of the post, but this method proved to be more effective as it gives good results.
- Do not use many Hashtags in one single post.
Choose the right platform:
The increasing number of social networks is one of the main reasons for the inability to identify the target audience. To reach your target audience correctly, you have to ask yourself: on which platforms your target audience spend more time?
You should also know that not all products and services can be promoted on all social networking platforms; this means that each platform has a greater interaction with one particular type of service than others.
Pages and groups on social networking sites:
Imagine that you are the owner of a Hamburger restaurant; you will be impressed with the many large pages and groups whose interests are in food in general and fast food in particular. These pages and groups will help you identify the audience interested in your product, and they will help you identify the quality of the content they are interacting with! Do they interact with photos, videos, or attractive posts that may contain offers and competitions?
Consider competitors’ pages:
While you browsing competitors’ pages, you will know their target audience. You will also learn the quality of the content that the audience is interacting with. Also, this could help you understand the nature of your Brand’s target audience.
InfiniGraph is among the many tools that help you gather information about your competitor’s performance on social networking sites
Participation in Events:
As an owner of an emerging start-up or a product, you must be in constant contact with what is going on around you in the community. You need to attend seminars, festivals, conferences, and exhibitions that have common goals and interests with the nature of your company’s services. For example, you can rent a small corner in a large exhibition so that people can learn about your product. As a result, if you use this method, you will have many people by your side.
Do you like these tips and want to know more? Wait for Detour articles in which we will guide you to build a great presence on social networking platforms!
Do you have any idea or experience on this subject? Go ahead and share it with us!